Week 1 - Week 7 (03/02/2025 - 17/03/2025)
Samantha Kristalyn / 0373905
Bachelor of Design (Hons) in Creative Media / Taylor's University
Design Principles: Final Compilation & Reflection
JUMPLINKS TO PREVIOUS TASKS
REFLECTIVE WRITING
After engaging with this module for the past seven weeks, I have learned a lot about design principles. For starters, I now understand what design principles are and how they are implemented in almost every form of media I encounter daily. I have also developed the ability to analyze, ideate, and refine art and design works using these principles. Through hands-on practice and tutorial-based learning, I gained valuable skills that helped me apply design principles effectively in my own work, making my tasks more manageable and insightful.
I really enjoyed this course, especially the freedom to choose artworks that resonated with me for analysis and application. The tasks significantly enhanced my creative thinking and deepened my understanding of art and design through the lens of design principles. While I thoroughly enjoyed most aspects of the course, one challenge I faced and did not enjoy was having to come up with three sketches and rationales for the third task within a limited timeframe. Coming up with multiple ideas quickly was difficult, but in the end, I managed to complete them and was satisfied with the results.
Through this module, I have learned that I am more conscious of design elements in my surroundings than I originally thought. I have realized that I instinctively analyze and deconstruct works of art, noticing how different principles interact to create meaning and impact. Apart from this, I discovered that I enjoy the ideation phase of generating and iterating on my designs, although it becomes challenging at times. The experience has shown me that I perform optimally when I have the freedom to experiment on ideas as well as learn through guided instruction. One of the biggest shifts in my learning process is how I approach design. Before, I would make design choices instinctively, but now I am able to understand why I make those choices. I have also become a more critical thinker when it comes to art and design, which has helped me refine my creative process. However, one thing that has not changed is my struggle with generating multiple ideas within a set timeframe. I have improved, but I still find it difficult at times.
Moving forward, I want to keep improving my creative skills and exploring different techniques and artistic styles. I want to refine my ability to create designs that are not just visually appealing but also meaningful and emotionally impactful. Another goal of mine is to become more efficient at generating and executing ideas, especially under pressure. Ultimately, I hope to see my design skills to tell compelling stories through my work; designs that don't just look good but feel significant to those who experience them.
Task 3 (Final Task): Development & Design
Samantha Kristalyn_Woman in Gold_Task 3
Rationale (204 Words)
The ultimate goal of this design was to visually emphasize the intricate details of Gustav Klimt's Woman in Gold while simultaneously communicating its powerful historical narrative. Without heavily altering the artwork, I aimed to highlight key elements by applying the principle of Big, Medium, and Small; creating visual contrast and guiding the viewer's eye across varying scales of detail. This variation helps viewers appreciate the craftmanship in different parts of the painting, from textures to patterns.
To help strengthen visual emphasis and theme cohesion, I incorporated bold, cropped typography that spells out "GOLD", seamlessly integrating the text with the artwork through layering and partial overlap. This not only reinforces the golden theme but also creates depth and visual hierarchy. Strategic placement of close-up sections enhances engagement and draws focus to specific facial features and ornamental details.
The use of contrast, emphasis, balance, and hierarchy ensures clarity in both visuals and information. Supporting text is placed thoughtfully with drop shadows and semi-transparent backgrounds to improve readability without overpowering the artwork. At its core, the design serves as both a visual celebration and an informative piece, helping viewers not only admire the art, but also understand the emotional, cultural, and historical depth behind Woman in Gold.
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