Information Design - Final Project: Infographic Video Animation

Samantha Kristalyn / 0373905 / Bachelor of Design (Hons) in Creative Media 
Information Design 
Final Project: Infographic Video Animation
Week 10 - Week 14

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JUMPLINKS

1. INSTRUCTIONS

2. LECTURES

3. TASK

4. FEEDBACKS

5. REFLECTION

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INSTRUCTIONS

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LECTURES

All of the lectures have concluded by Week 9. 

Click here to view Week 1 to Week 5's lectures.

Click here to view Week 6 to Week 9's lectures.

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TASK

Final Project: Infographic Video Animation (40%)

Project Brief

Using a processed design framework, produce an infographic report in video format for a specific "target audience." The video should achieve one of the following:

1. Create Awareness (e.g., Global Warming, Recycling)

2. Explain a Process (e.g., A "How-to" guide)

3. Define a Concept (e.g., "What is Fast Fashion?", "The Color Wheel")

Design Requirements

To ensure a professional and effective outcome, the project must apply these core principles:

• Organization (LATCH): Location, Alphabet, Time, Category, or Hierarchy.
• Aesthetics: Smooth execution of the 12 Principles of Animation.
• Cognitive: Clear and effective principles of data visualization.

Output Expectations (The Rubric)

The video must demonstrate:

• Causality: Show how one thing leads to another (Cause and Effect).
• Multivariate Graphics: Use diverse visuals and data types.
• Integration: Seamlessly combine words, numbers, and images.
• Visual Density: High content count without cluttering the screen.
• Clarity: Ensure all data is within "eyesight" (easy to read/process).
• Data-Driven: Use multiple charts and do not "de-quantify" (keep the data accurate and measurable).

Technical Specs

• Resolution: 1920px x 1080px (Full HD)
• Duration: 1-2 minutes
• Media: Photography, vector imagery, or any time-based media.

Submission Checklist

1. YouTube Link: 1-2 minute animation (set to "Unlisted").

2. Proposal: Your FLIP group presentation.

3. Google Drive: Digital compilation of all assets.

4. E-Portfolio: Individual online post including your reflective studies.

Idea Draft

How to Reduce Fast Fashion Footprint

We chose the title "How to Reduce Fast Fashion Footprint" because it shifts the narrative from a global problem that feels overwhelming to a personal challenge that feels achievable. By using "How to", the title promises immediate value and actionable advice, transforming the reader from a passive consumer into an empowered advocate for change.

With the target audience of students, young professionals, and frequent online shoppers, specifically those who are fashion-conscious but may be unaware of the environmental trade-offs of "haul" culture and are looking for budget-friendly ways to align their wardrobe with their values.

And the L.A.T.C.H is implemented as follows:

Location: Mapping the journey of a garment from production hubs (like Bangladesh and China) to consumption centers, and finally to waste sites (like the Atacama Desert in Chile), highlighting the global disconnect between where we shop and where our waste ends up.

Alphabet: Providing an A-to-Z Guide for Prevention, making it easy for readers to remember simple habits. For example: Audit your closet, Buy second-hand, Care for fabrics, and Donate responsibly.

Time: Visualizing the Life Cycle of a Fast Fashion Item, contrasting the "Ultra-Fast" timeline (design to store in 2 weeks, worn 7 times, then discarded) with a "Slow Fashion" timeline where items are kept for years.

Category: Using a data-driven graph to categorize the Earth's Impact. This breaks down the footprint into segments like Water Usage (2,700L per shirt), Carbon Emissions (10% of global total), and Microplastic Pollution (35% from synthetic textiles).

Hierarchy: Ranking the "Pyramid of Prevention," placing the most impactful actions at the top. The hierarchy shows that "Buying Nothing" or "Wearing what you have" has a significantly higher impact on reducing emissions than simply switching to "Sustainable Brands."

Video Script

Fig. 3.1, Infographic video's script

Story Boards

Fig. 3.2, Infographic video's storyboard (1)

Fig. 3.3, Infographic video's storyboard (2)

Presentation Slides 

Click here to directly access the presentation slides on Canva.

Final FLIP Animation Presentation

Final YouTube Video

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FEEDBACKS

Week 10

Mr. Fauzi said that we need to refine the title since the initial title; "Fast Fashion Footprint' is too broad and will complicate things for us (many information that will need to be inputted, will not fit into a 2 minutes max video).   

Week 11

Mr. Fauzi suggested we begin drafting a storyboard to visualize how our key messages will align with the 2-minute time limit and to ensure a logical flow before we start designing the assets. 

Week 12

Mr. Fauzi said that we need to put more statistics in our infographic according to the brief.  

Week 13

Mr. Fauzi told us to record and review the duration of our voiceover first to help decide how long the infographic video should be to make it easier for us later once we edit the clips. He also recommended using our own voice for the voiceover. Human voice-overs are better than AI voice-overs primarily due to their superior capacity for conveying authentic emotion, building audience trust, adapting contextually, and fostering a genuine human connection. While AI voices offer efficiency and cost-effectiveness, they struggle to replicate the nuanced depth of human expression. 

Week 14 (Submission Week)

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REFLECTION

Throughout this project, I really wanted to challenge the idea that sustainable fashion has to be boring or overwhelming. As a designer, I realized that many people my age want to do better but feel paralyzed by the scale of the climate crisis. This led me and my team to create "How to Reduce Your Fast Fashion Footprint." Our goal wasn't just to list facts, but to act as a bridge between high-level environmental data and the everyday choices we make in front of our closets. Using the L.A.T.C.H. framework felt like putting together a puzzle; it helped me turn a "messy" global issue into a clear, human story. I used Location and Time to show the hidden journey of our clothes, from a factory in Bangladesh to a landfill; making the connection between our shopping habits and the planet much more personal.

The technical side of the animation was a huge learning curve for me. I had to learn how to keep the screen busy enough to be engaging (Visual Density) without making the viewer feel lost. I specifically loved working on the Alphabet section, where I turned "prevention methods" into a guide. It felt like giving the audience a toolkit rather than just a lecture. Using Hierarchy to create the "Pyramid of Prevention" allowed me to show that even small steps, like simply wearing what you already own, are actually the most powerful things you can do. By the end of this process, I’ve learned that good information design isn't just about making data look pretty; it's about making it feel accessible, urgent, and, most importantly, doable.